Looking for People Who Want to Get Healthy

As many of you know, I am very passionate about health and nutrition. I am also an ardent, okay let’s be honest, obsessive student of human behavioral science (psychology) because it helps explain the mysteries behind why we do, and don’t do, what we do.

In our country (the USA) we have an interesting paradox. On the one hand we seem to be extremely health conscious. It is well known that we spend more on health care than any country in the world.1 We also know that obesity-related medical problems, including type 2 diabetes, hypertension, cardiovascular disease account for the bulk of our spending.2

In desperate attempt to break free from the expensive and embarrassing state of obesity, each year some 100,000,000 people go on a diet and spend about $20 billion (that’s a big B) on weight loss programs and supplements.3 At the same time, we are still one of the fattest countries in the world, second only to Mexico.4 How is it that we spend so much and lose so little? After analyzing the data from 31 long-term studies, UCLA researchers revealed how in the April 2007 issue of American Psychologist. They found that the vast majority of people who lose weight on a diet, just to gain it all back again and then some, often within one year.

There is obviously something wrong with this picture! Our current approach to weight loss is simply not working. How many of you have done the proverbial yo-yo diets where you lose weight for a period only to gain it all back shortly after? You are not alone. It can be maddening and incredibly taxing on your body, self-image, finances and overall quality of life.

I believe the key to solving our weight problem is more about psychology than diet plans and fitness instructors. In fact, I am so convicted of this that I am working on creating a program to help people reset their habits as they relate to health, without ever employing any diet. No calorie restrictions, no points, no pre-built menu plans, no gimmicks!

We all have habits and they dictate the majority of what we do throughout our day. They are extremely powerful because they cause us to do things, whether good or bad, with minimal or no effort. Tragically, few realize how fundamentally important it is that we be mindful about forming more good habits than bad; because once formed, habits are extremely difficult to override. This is why temporary diets don’t work. We may be able to, through incredible feats of willpower, temporarily suspend our habits for a time, but in the end the habits always win as we settle back into a more effortless, and natural, mode of living.

Based on years of studies, personal research, and experimentation, I am putting together a program designed to help people lose weight and mindfully reshape their lives based on progressive habit modification. The goal is not to get people on a diet, but rather help people organically change their behaviors so weight loss and health become habitual rather than a continual willpower battle.

However interesting beliefs and theories may be, they are of no real value unless and until they are confirmed to be true in the real world. So I need to test and refine these theories with a select few who are willing to become part of the experiment.

This is where you, or someone you know (may) come in:

I am looking for people who are 40+lbs overweight from where they would like to be, and willing to work with me for 90 days to change that, forever!

For 90 days I will be your personal trainer and dietician working to help you accomplish your goals. Together we will lead, by example, countless others as they follow in our footsteps. We will be taking before and after pictures, tracking progress, exercising, and communicating regularly to make adjustments as needed.

If you are interested in partnering with me in this, please contact me ASAP! Due to the nature of the experiment I only have room for 6-8 people and I will accept people on a first come basis.

Let’s make 2014 the year where you not only accomplish your health goals, but you do it in a way that inspires others (potentially millions) to do the same!

References

  1. WHO (2011). World health statistics 2011. Geneva: World Health Organization. ISBN 978-92-4-156419-9.
  2. Andreyeva, Tatiana; Sturm, Roland; Ringel, Jeanne S (2004), “Moderate and Severe Obesity Have Large Differences in Health Care Costs”, Obesity Research 12 (12): 1936–1943, doi:10.1038/oby.2004.243, PMID 15687394.
  3. “100 Million Dieters, $20 Billion: The Weight-Loss Industry by the Numbers.” ABC 20/20. John LaRosa of MarketData, 8 May 2012. Web. 8 Feb. 2014. .
  4. FAO (2013). The State of Food and Agriculture Report 2013. Food and Agriculture Organization of the United Nations. ISBN 0081-4539.